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LiveStream is where we tell and share stories about the value of greenspaces, protecting and preserving wildlife habitats and building complete, sustainable communities. Here, you'll find print and online articles and videos from TRCA and other like-minded organizations that educate and enlighten readers and viewers about the importance of preserving watersheds, nature and wildlife. The stories of caring, committed people and organizations like TRCA come to life in The Living City.

Raising the (Eco) Roof to a Greener City

Nov 23, 2010

For Immediate Distribution

(TORONTO - November 23)

 What: Cool Rexdale Eco-Roof Program Launch

Learn about Cool Roofs and how they can benefit your business, your community, and the environment. The launch event includes a presentation on the Cool Rexdale Program, and a ribbon-cutting and tour of the program's first cool roof at Woodbine Racetrack.

Where: Northern Dancer Room, Woodbine Racetrack

When: Monday Nov 29th, 3 pm


On November 29th Partners in Project Green is celebrating the official public kick-off of its Cool Rexdale, new eco-roof program that will help to improve the economic, social and environmental vitality of Rexdale, one of Toronto's priority neighborhoods. The launch will also coincide with a celebration and public tour of Cool Rexdale's first completed "Cool Roof" at Woodbine Racetrack.  The first youth has also been hired through the program and worked on the Woodbine roof.

Cool roofs can help businesses reduce their heating and cooling costs and extend the life of their roofs. The Cool Rexdale program helps businesses by providing full-service support including access to superior roofing systems, financial assistance through the City of Toronto's Eco-Roof Incentive Program and discounted eco-building materials through the Clinton Climate Initiative Purchasing Alliance. Through the program, local youth are hired by leading roofers to launch a career as part of a greener economy.

Woodbine Entertainment Group (WEG) is a key partner and has been instrumental in getting the program started. The business leader was also the first business to participate in the Partners in Project Green Cool Rexdale pilot project that began earlier this year. WEG's 14,000 square foot "Cool Roof" on Woodbine Racetrack's main grandstand building was completed earlier this month by Cool Rexdale partner Semple Gooder.   "As part of WEG's ongoing sustainability efforts and infrastructure improvements, the Cool Rexdale project gave us a great opportunity to test the cool roof technology while at the same time reducing the heat our building releases into the atmosphere," said John Marhong WEG's Director of Infrastructure and Energy Efficiency.

WEG also provided the funding to Partners in Project Green for an apprenticeship program that connects Rexdale's youth to training as pre-apprentice roofers. Together, Semple Gooder, Toronto Employment and Social Services, and other community partners will recruit and train new pre-apprentice roofers, while the Union will provide safety training and help to integrate youth into the roofing industry. 

Cool Rexdale is a partnership between Toronto and Region Conservation (TRCA), Greater Toronto Airports Authority (GTAA), Woodbine Entertainment Group, City of Toronto, Semple Gooder Inc., and Sheet Metal Workers' and Roofers' Local Union 30.   

Partners in Project Green

Partners in Project Green, an initiative led by the Greater Toronto Airports Authority and Toronto and Region Conservation Authority, is a growing community of businesses working together to green their bottom line by creating an internationally-recognized Eco-Business Zone around Toronto Pearson. Through new forms of business-to-business collaboration, Partners in Project Green delivers programming that helps businesses reduce energy and resource costs, uncover new business opportunities, and address everyday operational challenges in a green and cost-effective manner. For more information, visit




Media Contact:

Rowena Calpito, Supervisor, Media Management, Toronto and Region Conservation

Tel: 416-661-6600 ext 5632, Mobile: 416-358-3446 E-mail:   








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Media contact:

Elizabeth Oakley
Tel: 416-661-6600 ext 5856

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